How To Get More Positive Reviews For Your Business
We’ll explain how, where, and why you should ask for reviews and why texting your customer is the best way to get positive reviews at scale for your business.
Positive reviews from customers are really important for marketing nowadays.
These reviews help your business to offer choices that your customers genuinely like.
And with lots of positive online reviews, more people would choose your brand when they make their buying decision.
But you won’t start getting lots of reviews right away if you don’t know how to go about it.
It is also important that you ask.
If you do not ask, you wont get reviews, however happy and satisfied your customers are with your product or service.
We’ll now explain how, where, and why you should ask for reviews and why text is the best channel to get customer feedback and positive reviews at scale for your business.
Positive reviews make people want to be your customers
Most folks believe what they read in online reviews when they’re picking where to buy things or which company to choose for a service.
If you have lots of five-star reviews, your reputation gets stronger, and more people will want to be your customers.
When to ask for a review, it is always AFTER
- After a customer receives a product or service
- After a consultation or conversation
- After a customer tries out your product
- After you a client says something nice about you
- After you receive payment for a service
Ask for feedback first, not for a review
- You ask for feedback from your customer.
- If the feedback is negative, thank the customer, take in that feedback for internal improvement, while assuring the customer with positive action.
- If the feedback is neutral, thank the customer, query the customer how you may make their experience better, and assure the customer with positive action.
- If the feedback is positive, thank the customer, query the customer how you may make their experience even better, and nudge the customer towards writing a review.
The end result is that you are getting customers with the most positive feedback on your business to write reviews.
While you also work on the negative and neutral feedback to improve your customer experience.
Remember, when you ask customers for feedback, it depends on what kind of feedback you need. If you want to know how their shopping went and how to make it better, ask them right after they buy something.
But if you want a review about a product they bought, wait until they’ve used it for a while.
Platforms like Cordiant which are built on Generative AI can automate this entire process at scale, with humanlike conversations.
When it comes to getting feedback, Text is the BEST
While phone calls, your website, In-person (at brick and mortar locations), emails and social media are good channels for getting feedback, with a 98% open rate, Texting should be your channel of choice when you execute your Online Review and Reputation Management strategy.
This includes both SMS/texting and texting through channels like Facebook Messenger, WhatsApp and Google Business Messages.
Since you are asking for feedback from your customers, you already have data on these customers along with expressed permissions to connect with them through text on one of the above channels.
Make getting reviews easy with Cordiant!
The Cordiant Conversational Commerce Platform helps gather feedback from customers.
It automatically sends messages asking for online feedback, using text messages that people often read. It then selectively nudges those customers providing positive feedback to write reviews on platforms like Google and Facebook.
This gets you positive reviews at scale.